Einstein in the Boardroom: Moving Beyond Intellectual Capital to I-Stuff(智力资本最佳实践) rb kindle 网盘 umd 极速 下载 pdf mobi

"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."—Julie Davis, coauthor, Edison in the Boardroom

"Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."—Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company

"Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."—Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company

"Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."—Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson

"Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"—Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants

"Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."—Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill

Acknowledgments.

Author's Foreword.

1. Introduction to I-Stuff.

What Are Intangibles?

The Impact of Intangibles on Organizations.

A Brief History.

2. The Einstein Value Strip.

　The Difference between I-Stuff and IP.

　I-Stuff Management Activities.

　The Einstein Value Strip.

3. Building a Portfolio of I-Stuff.

　What Building Stripe Companies Are Trying to Accomplish.

　Best Practices for the Building Stripe.

　Conclusion: Beyond Building.

4. Leveraging the Portfolio of I-Stuff.

　What Companies on the Leveraging Stripe Are Trying to Accomplish.

　How Companies Leverage Their I-stuff.

　Best Practices for the Leveraging Stripe.

　Developing a brand management capability.

　Developing a corporate brand.

　Extracting value from the brand.

　Conclusion: Beyond Leveraging.

5. Integrating the Portfolio of I-Stuff.

　What Integrating Stripe Companies Are Trying to Accomplish.

　I-Stuff Strategies.

　Managing across Organizational Boundaries.

　Measuring the Value of Intangibles.

　Best Practices for the Integrating Stripe.

　Conclusion: Beyond Integrating.

6. Sustaining the Corporation through I-Stuff.

　What Is Sustainability?

　The Characteristics of Sustainable Corporations.

　Why Are Stakeholders Important?

　Sustainability and I-stuff Reporting.

　What Sustaining Stripe Companies Are Trying to Accomplish.

　Best Practices for the “Sustaining” Stripe.

　Conclusion: Beyond Sustainability.

7. Proctor & Gamble Progressing Beyond IP.

　Changing a Corporate Culture.

　The Promise of Intellectual Assets.

　Moving the Technology Forward.

　“Connect and Develop”.

　Mining Know How.

　Reliability Engineering.

　The Value of Employees.

　Appendix A: How Countries and Regions ae Helping Their Companies 　Create Value from Intellectual Capital.

　Introduction.

　Consequences of the Knowledge-Based Economy.

　The Role for Regions and Countries.

　Snapshots of Some Countries that Have Invested in ICM.

　Future Roles for Governments.

　Appendix B: The I-Stuff Value Matrix.

　Defensive Value.

　Offensive Value.

　Revenue-Generating Value.

　Cost-Avoidance Value.

　Strategic Positioning Value.

　Appendix C: Updating the Concept of Complementary Business Assets.

　A Decade of Working with CBAs.

　Ideas Alone Are Not Enough.

　Conclusions.

　Appendix D: Updating the Concept of a Business Model.

　Introduction.

　The Academic Literature.

　The Business Literature.

　The ICM Gathering View.

　Business Models—A Working Definition.

　A Business Model Engine.

　Creating a Business Model.

　Business Model Implications for I-Stuff.

　Appendix E: New Concepts in Measuring Value.

　The Inherent Limitations of Traditional Accounting Measurement.

　Innovations in Value and Performance Measurement.

　Measurement Concepts.

　Measurement Criteria

　Appendix F: Creating an I-Stuff Strategy.

　Step One: Create A Statement of Mission.

　Step Two: What Is A Strategic Vision?

　Step Three: Outline the Corporate Business Strategy.

　Step Four: Identify the kinds of value the Organization’s I-stuff 　can Provide.

　Step Five: Outline, discuss, and finalize the Organization’s I-　stuff Strategy.

Index.

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作者简介：

SUZANNE S. HARRISON is a cofounder of ICMG, LLC, and facilitator of the ICM Gathering and the IP Forum. She is the coauthor of the bestselling Edison in the Boardroom, as well a contributor to The LESI Guide to Licensing Best Practices, Technology Licensing, and Profiting from Intellectual Capital, all published by Wiley.

书籍介绍

Capitalize on Your Company's Intangible Assets...

*"Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital."--Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results."--Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit."--Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book."--Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!"--Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization."--Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill