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对世界上最著名的运动鞋和运动服品牌的设计精神的迷人而独特的坦率探索。

半个多世纪以来，耐克在运动领域的设计和创新演变中发挥了举足轻重的作用，制作了一些行业历史上最具代表性的鞋类、服装和广告活动。通过独家的耐克园区访问，并通过与创意和领导团队的关键成员的对话，作者Sam Grawe深入研究了公司的内部设计理念，准确揭示了耐克之所以成为全球现象的原因。《Nike: Better is Temporary》是一项独一无二的沉浸式视觉调查，旨在庆祝追求完美所带来的突破性成就。

A fascinating and uniquely candid exploration into the design ethos of the world’s most famous sneaker and sportswear brand.

For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike su310ch a global phenomenon. A one-of-a-kind,immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.

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书籍介绍

对世界上最著名的运动鞋和运动服品牌的设计精神的迷人而独特的坦率探索。

半个多世纪以来，耐克在运动领域的设计和创新演变中发挥了举足轻重的作用，制作了一些行业历史上最具代表性的鞋类、服装和广告活动。通过独家的耐克园区访问，并通过与创意和领导团队的关键成员的对话，作者Sam Grawe深入研究了公司的内部设计理念，准确揭示了耐克之所以成为全球现象的原因。《Nike: Better is Temporary》是一项独一无二的沉浸式视觉调查，旨在庆祝追求完美所带来的突破性成就。

A fascinating and uniquely candid exploration into the design ethos of the world’s most famous sneaker and sportswear brand.

For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike su310ch a global phenomenon. A one-of-a-kind,immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.