短期商业管理守则MANAGING FOR SH TERM rb kindle 网盘 umd 极速 下载 pdf mobi

"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."

“His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”

"A must read for any business leader who wants to maximize their effectiveness in today's business environment."

"Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."

"A much needed strategic plan for our increasingly chaotic business landscape."

"An instructive guide to creating an intense focus and alignment throughout your organization."

"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."

His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.?

"A must read for any business leader who wants to maximize their effectiveness in today's business environment."

"Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."

"A much needed strategic plan for our increasingly chaotic business landscape."

作者简介：

Chuck Martin is the chairman and CEO of the renowned think tank NFI Research. The author of Net Future and the New York Times business bestseller The Digital Estate， he lectures extensively throughout the United States， Europe， Latin America， and Asia. He advises some of the best-known companies in the world. A former vice president of IBM， Martin was the founding publisher and COO of Interactive Age.

Acknowledgments

PART Ⅰ: WHAT IS MANAGING FOR THE SHORT TERM?

Chapter 1: The New World of the Short Term

A New Approach

It Just Is

What Is Short Term?

The Pressures to Manage for the Short Term

The Demands Placed on a Reduced Workforce

Information-Armed Shareholders

Information-Armed Stakeholders

The Global Business Environment

The Pace of Technological Change

A Demographically Empowered Workforce

A More Sophisticated and Informed Customer Base

A New Alignment Needed

Chapter 2: The Manager and the Business Blur

The Daily Pressures: Managing in the Fast Lane

The Pressures of Networking

The Pressures of Customer Focus

The Pressures of Managing People

The Pressures of Process

The Pressures of Speed

The Modern Law of Inundation

The Impact on the Individual

Time-Shifting Work

It's Not About the Money

The View from the Corner Office

Strike One, You're Out

Out of Time

Technology in the Executive Suite

The Pressure to Communicate

Chapter 3: The Disconnect and Its

Impact on the Organization

Corporate Truth vs. Street Truth

The Managers' Conflict Between Short and Long Term

The Price of the Perception Gap

Executives As the New Facilitators

Chapter 4: Managing for the Short Term

vs. Planning for the Long Term

The Two Kinds of Planning

Organizational Pace vs. Individual Pace

Strategy: A Jumping-Off Point

Attitude Adjustment Time

The CFO As Sheriff

PART Ⅱ MANAGING THE ORGANIZATION

FOR THE SHORT TERM

Chapter 5: It's All About the Numbers

The Quantification of Business Life

Learning to Live by the Quarter, Month, Week, Day

The Death of the Low-Hanging Fruit

Letting the Numbers Do the Work

Measuring the Intangibles

Going Beyond Making the Numbers

Balancing Metrics

Numbers Now

Chapter 6: Incremental Forward Motion

Chapter 7: Are We Communicating?

Chapter 8: Communicating Down the Line

Chapter 9: Leading for the Short Term

Chapter 10: Managing People for the Short Term

Chapter 11: Using Information to Navigate Throught Decisins

PART Ⅲ MANAGING YOURSELF FOR THE SHORT TERM

Chapter 12: Getting to What Matters

Chapter 13: The More You Do,the More you Do

Chapter 14: Successful Meetings for the Short Term

Chapter 15: The Law of Expanding Immediacy

Notes

Index

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